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The Brand

Our Mission

At Perfectly Imperfect Designs, we recognize that fashion serves as a powerful means of self-expression, empowerment, and support for important causes. Our mission is multifaceted and purpose-driven.


First and foremost, we are dedicated to meticulously crafting stylish and comfortable apparel that empowers women and champions mental health initiatives, all while celebrating the richness of life. Our garments are thoughtfully designed to facilitate meaningful conversations, cultivate a sense of community, and provide a platform for women to feel acknowledged and valued.


We place a profound belief in the potency of open dialogue, the strength of genuine connections, and the significance of heartfelt acknowledgment. Whether we are sparking thought-provoking conversations, uniting like-minded individuals in shared laughter, or encouraging women to share their personal narratives, our brand stands as a beacon of positivity and empowerment.


Based in Calgary, Canada, we take pride in our status as a local brand with a global perspective. Our team is fueled by a passionate commitment to effect change through fashion. We cordially invite you to join us on this journey, as we collectively celebrate life, embrace the beauty of individuality, and foster a nurturing community that uplifts and fortifies every woman we touch.

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Why Choose Us

"Our clothing isn't just about looking good - it's about feeling good too. We want our customers to feel confident and comfortable in our pieces, knowing that they're supporting a brand that cares about making a positive impact."

- Stefanie Teague - 

"I recently purchased a sweater from Perfectly Imperfect Designs and I'm in love! The fabric is so soft and comfortable, and I love the beautiful design. It's great to know that I'm supporting a brand that cares about making a difference."

- Jessica P -

"I've been looking for a brand that aligns with my values for a long time, and I'm so happy I found Perfectly Imperfect Designs. Their commitment to empowering women and supporting mental health is so inspiring, and their clothes are beautiful too."

- Isabelle Harris -
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